Client: ‘Pasc’ Living Property (Property Development)

Agency : Leap Agency, Australia.

Creative Director : Anton Lambaart.

Illustrator : Jerry Hoare – UK 

Brief : To illustrate a logo for Providence Estate, a ’boutique’ development in an area North West of Melbourne called Greenvale. The logo was to portray the traditional European connection between the family and the land and would be used on marketing collateral, outdoor, press, brochures and other media.

Anton found us online and asked us if we could supply an illustrator to draw a ‘provincial’ looking French man carrying a basket of fruit and vegetables with a ‘Tuscanesque’ backdrop. A style guide was supplied and Jerry Hoare was the obvious choice. His attention to detail and overall ‘feel’ was exactly what the client was looking for. See the various stages an artwork of this quality goes through and judge the results for yourself…

Categories: Jerry Hoare, The illustrators