Illustrator and partner at Avalanche Creative in Melbourne, Andy Warrington has produced these wonderful illustrations for Global Gossip, a National high street internet cafe service situated in the tourist areas of the city. The target market is 18 – 30 year old travellers and backpackers on a budget, who need to be connected to family and friends via the internet and mobile phone.
The posters needed to contrast modern IT services with a low cost presentation, hence the oversized dots and offset print style. Global Gossips confidence in Andy and Avalanche was confirmed by giving him a totally open brief, leaving the choice of style and content entirely up to him and his design team. The campaign is already proving to be a huge success. Nice one Andy, nice one Avalanche!
Categories: General illustration news