Okay, you’ve got just 24 hours to create a quirky character for a new milk drink for kids. It has to be fun, quirky, appealing to children and adults alike and it has to represent the product benefits of three different flavours. Good for your bones, good for your brain and good nutritional value. It also has to be rendered in a style that will print well on Tetra Pak style packaging. Oh, did I mention you’ve only got 24 hours to do it?

That was Nick Diggory’s task when approached by new design studio Innovative Kitchen in Singapore last week. No pressure then!

Categories: Nick Diggory